Charity's struggle to share their successes and struggles with donors, friends, staff, and volunteers. Communication is essential to raise funds and resources, link with hard-to-reach communities and to ultimately change society.
How do charities usually tell their story? They start with the the date established and close the narrative with the services they offer and expect us to buy in to their vision. Hmm.
This works wonders when the message is shot from the founder's hip or comes from someone whose life was turned around by the charity. But what if you're not the founder? How do you connect with would-be donors?
Simple.
Focus on the positive change you brought to one person's life.
In future blogs I will provide examples and more steps on how to connect with audiences. Watch this space.
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